Decoding Marriott's 30+ Hotel Brands

Marriott is the world’s largest hotelier. Period. And it catapulted to this position after its merger with Starwood Hotels and Resorts in September 2016. At the time of writing, 32 different hotel

What is Experiential Luxury?

Ever since the inception of this blog, I’ve gotten a lot of questions regarding what exactly this blog is about and what I mean by ‘experiential luxury’. This piece is an attempt

5 Best Glamping Destinations in India

Glamping is a novel concept that has steadily crept into the mainstream luxury travel industry. Glamping stands for ‘Glamorous Camping’ which directly translates to luxurious camping. It’s meant for those looking to

Luxury Marketing – A glimpse into the future

If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.

The Luxury Automobile And Its Future

When it comes to cars, power is luxury. The luxury automobile has represented an epitome of the luxury experience ever since the very invention of the car. Few objects signify status and power