Luxury Marketing

Experiential Marketing – Why it Matters

Herm├Ęs Laundromat - Experiential Marketing

Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’ An overwhelming 78% of millenials prefer spending on desirable experiences rather than material goods. Further, this trend extends beyond young consumers to every demographic and age bracket. How is this …

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