digital luxury

Luxury Marketing – A glimpse into the future

Luxury Marketing – A glimpse into the future

6 min read Chanel
If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.
How XR can transform the digital luxury purchase

How XR can transform the digital luxury purchase

4 min read AR
The luxury industry was among the first to adopt the innovation of augmented and virtual reality. The technology has been leveraged excellently in marketing by several luxury brands. Brands such as BMW, De