What is Experiential Luxury?

Ever since the inception of this blog, I’ve gotten a lot of questions regarding what exactly this blog is about and what I mean by ‘experiential luxury’. This piece is an attempt

Experiential Marketing - Why it Matters

Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’ An overwhelming 78% of millenials prefer spending on