The luxury sector is infamous for its ridiculously high profit margins. Regardless of the luxury product, the high profit margin is very real; whether it be handbags or automobiles. While it’s just
Luxury and sustainability seem like polar opposites of each other. After all, luxury is rooted in excess and sustainability isn’t exactly a luxurious concept. Furthermore, the current trend of sustainability in luxury
Ever since the inception of this blog, I’ve gotten a lot of questions regarding what exactly this blog is about and what I mean by ‘experiential luxury’. This piece is an attempt
If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.
When it comes to cars, power is luxury. The luxury automobile has represented an epitome of the luxury experience ever since the very invention of the car. Few objects signify status and power