future luxury

Luxury, Sustainability and Experiences - The Link

Luxury and sustainability seem like polar opposites of each other. After all, luxury is rooted in excess and sustainability isn’t exactly a luxurious concept.  Furthermore, the current trend of sustainability in luxury

What is Experiential Luxury?

Ever since the inception of this blog, I’ve gotten a lot of questions regarding what exactly this blog is about and what I mean by ‘experiential luxury’. This piece is an attempt

Luxury Marketing – A glimpse into the future

If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.

The Luxury Automobile And Its Future

When it comes to cars, power is luxury. The luxury automobile has represented an epitome of the luxury experience ever since the very invention of the car. Few objects signify status and power