Luxury and sustainability seem like polar opposites of each other. After all, luxury is rooted in excess and sustainability isn’t exactly a luxurious concept. Furthermore, the current trend of sustainability in luxury
Like all things that exist in the market, you price your products based on how much the market will pay for it. Not based on your cost to produce, not based on how
If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.
Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’ An overwhelming 78% of millenials prefer spending on