Luxury and sustainability seem like polar opposites of each other. After all, luxury is rooted in excess and sustainability isn’t exactly a luxurious concept.
Furthermore, the current trend of sustainability in luxury
If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.
Less is more. Quality not quantity. That’s minimalism
in a nutshell.
Present times provide perhaps the perfect opportunity
to adopt a minimalist lifestyle. With the shrinking global economy and
subsequently shrinking wallets,
Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act.
The Transition to an ‘Experience Economy’
An overwhelming 78% of millenials prefer spending on