Marketing

Luxury Marketing – A glimpse into the future

Luxury Marketing – A glimpse into the future

6 min read Chanel
If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.
Experiential Marketing - Why it Matters

Experiential Marketing - Why it Matters

4 min read Advertising
Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’ An overwhelming 78% of millenials prefer spending on