Why Porsche is a Luxury Car Brand

There’s nothing like a Porsche. As someone who gets *very* turned on by talent and creativity, I can’t help but immensely admire Ferdinand Porsche.  Despite being a mainstream car manufacturer who

Luxury Marketing – A glimpse into the future

If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing.

The Luxury Automobile And Its Future

When it comes to cars, power is luxury. The luxury automobile has represented an epitome of the luxury experience ever since the very invention of the car. Few objects signify status and power