Luxe | Marketing | ESSE
The luxury industry was among the first to adopt the innovation of augmented and virtual reality. The technology has been leveraged excellently in marketing by several luxury brands. Brands such as BMW, De Beers, Dior, Tissot, Gucci, etc. are just among the few to fantastically exploit AR and VR for their marketing. These technologies make …
If there’s one thing a globetrotter is trying to avoid today, it’s flying. And for good reason too. Airports are one of the most crowded places in modern society. Closely followed by huge airliners efficiently cramming more humans than one can imagine. Social distancing? Gone for a toss. However, there are among us those who …
Less is more. Quality not quantity. That’s minimalism in a nutshell. Find out what Luxury Minimalism is.
Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’ An overwhelming 78% of millenials prefer spending on desirable experiences rather than material goods. Further, this trend extends beyond young consumers to every demographic and age bracket. How is this …