The luxury sector is infamous for its ridiculously high profit margins. Regardless of the luxury product, the high profit margin is very real; whether it
Read MoreLuxury and sustainability seem like polar opposites of each other. After all, luxury is rooted in excess and sustainability isn’t exactly a luxurious concept. Furthermore,
Read MoreMarriott is the world’s largest hotelier. Period. And it catapulted to this position after its merger with Starwood Hotels and Resorts in September 2016. At
Read MoreIf normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception.
Read MoreWhen it comes to cars, power is luxury. The luxury automobile has represented an epitome of the luxury experience ever since the very invention of
Read MoreThe luxury industry was among the first to adopt the innovation of augmented and virtual reality. The technology has been leveraged excellently in marketing by
Read MoreIf there’s one thing a globetrotter is trying to avoid today, it’s flying. And for good reason too. Airports are one of the most crowded
Read MoreLess is more. Quality not quantity. That’s minimalism in a nutshell. Find out what Luxury Minimalism is.
Read MoreTechnology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’
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