If normally, brands are defined by their products, testimonials and market positioning; luxury brands are defined by their aspirational value, brand awareness and public perception. All three of which are generated by marketing. Arguably, marketing plays a bigger role in luxury compared to any other industry. That’s because, in luxury, marketing makes the product. Marketing…
Continue readingLuxury Marketing – A glimpse into the future
When it comes to cars, power is luxury. The luxury automobile has represented an epitome of the luxury experience ever since the very invention of the car. Few objects signify status and power like a luxury automobile does and for this very reason, the likes of Ferrari and Rolls-Royce have been the mistress of many…
The luxury industry was among the first to adopt the innovation of augmented and virtual reality. The technology has been leveraged excellently in marketing by several luxury brands. Brands such as BMW, De Beers, Dior, Tissot, Gucci, etc. are just among the few to fantastically exploit AR and VR for their marketing. These technologies make…
Continue readingHow XR can transform the digital luxury purchase
If there’s one thing a globetrotter is trying to avoid today, it’s flying. And for good reason too. Airports are one of the most crowded places in modern society. Closely followed by huge airliners efficiently cramming more humans than one can imagine. Social distancing? Gone for a toss. However, there are among us those who…
Continue readingWhy private jets are set to soar this pandemic
Less is more. Quality not quantity. That’s minimalism in a nutshell. Find out what Luxury Minimalism is.
Technology has massively transformed the way markets behave, bringing about significant changes in the ways consumers and brands act. The Transition to an ‘Experience Economy’ An overwhelming 78% of millenials prefer spending on desirable experiences rather than material goods. Further, this trend extends beyond young consumers to every demographic and age bracket. How is this…