The luxury industry is moving from a culture of having to feeing. The shift started quite recently, not more than a couple of years ago. This shift is fueled by the modern trend of flaunting unique experiences on Instagram and the drive towards minimalism. Of course, experiences have always been an integral part of the luxury product strategy.
Soon, experiences will play an even bigger role. And in some case, experiences themselves will be the product. Obviously, travel is the first thing that comes to mind. And that’s a good starting point but imagine learning an exotic Japanese recipe with a MasterChef or skydiving into an inactive volcano. How about a custom tour of your favourite winery?
The scope here is unlimited. To not confuse experiential luxury as just another part of luxury itself, look at it like this: The refined, white-gloved encounters that we’ve come to expect from luxury, coupled with authentic, localised and unique experiences. For example, getting a peek into the process and work behind a beautifully, crafted luxury meal. The meal itself would be your traditional luxury experience. The behind-the-scenes aspect make it into what you can call ‘Experiential Luxury’.
In the end, experiential luxury, just like any luxury is subjective. Luxury could be excess for some and minimal for others. That said, the words I write here while subjective, will still help you set minimum expectations for when you can try them out yourself.
And in the end, isn’t that what you’re here for?
To see before you seal?
Thank you for visiting.