Like all things that exist in the market, you price your products based on how much the market will pay for it. Not based on your cost to produce, not based on how
Luxury and sustainability seem like polar opposites of each other. After all, luxury is rooted in excess and sustainability isn’t exactly a luxurious concept.
Furthermore, the current trend of sustainability in luxury
The luxury sector is infamous for its ridiculously high profit margins. Regardless of the luxury product, the high profit margin is very real; whether it be handbags or automobiles.
While it’s just
When it comes to cars, power is luxury.
The luxury automobile has represented an epitome of the luxury experience ever since the very invention of the car. Few objects signify status and power